Anova Predictive Analytics Services

Consulting Insight Driven Decision  – Client’s Clear Path Strategy

The Customer Analytics Blueprints help businesses better understand their customers, down to the individual level; deepen customer engagement and relationships; and predict and influence customer behavior — ultimately driving more revenue and increasing market share. Based on real-world engagements and developed by data scientists at Center of Excellence, the blueprints are:

  • Customer Profile
  • Segmentation
  • Customer Lifetime Value
  • Next Best Action
  • Market Basket Analysis
  • Campaign Optimization
  • Customer Churn
  • Lifecycle Product Management

Customer relationships remain the number one initiative in analytics today. Yet organizations investing in customer analytics struggle to continuously evaluate and tune complex analytics models to keep up with customer trends. These models run on top of billions of records of diverse customer data, which come from numerous digital and relational sources: mobile, Web impressions, search, social networking, inbound and outbound campaigns, call center contacts, point of sale, and more. Executing these models and determining the optimal strategies to serve customers requires a powerful platform that scales with you as your data grows, brings you fast time to value, and enables discovery through unconstrained analytics. As part of the Anova Analytics Platform, customer analytics blueprints help you:

  • Better understand your customers, down to an individual level
  • Deepen and increase meaningful customer engagements
  • Predict and influence customer behavior
    All of this ultimately leads to increased revenue and market share.

Customer relationships remain the number one initiative in analytics today. Yet organizations investing in customer analytics struggle to continuously evaluate and tune complex analytics models to keep up with customer trends. As part of the Anova Analytics Platform, customer analytics blueprints help you:
• Better understand your customers, down to an individual level
• Deepen and increase meaningful customer engagements
• Predict and influence customer behavior
All of this ultimately leads to increased revenue and market share.